Investor Relations Defined

In holding QT Inc. to the highest possible standards, CEO Mark Rivkin knows the importance of understanding the key components of financial strategy, and this includes investor relations.

Investor Relations is a strategic management practice that combines finance, marketing and ethics to create the most effective communication between a company, the financial community and other relevant parties. In addition to ensuring a company’s securities achieve fair valuation, investor relations also entails the handling of inquiries from shareholders and investors, as well as others who might be interested in a company’s stock or financial well-being. The department generally reports to the Chief Financial Officer or Treasurer, and in some companies, investor relations is managed by the public relations or corporate communications departments. Harvey Solursh, acts as CFO and handles much of the investor relations activity for QT Inc.

Investor Relations is considered a specialty of public relations by the U.S. Department of Labor and may also be referred to as financial public relations or financial communications. Many larger companies have dedicated investor relations officers (IROs), who are responsible for the oversight of the majority of shareholder meetings, press conferences, private meetings with investors, investor relations sections of company websites and annual reports. The investor relations function also may include the conveyance of information relating to intangible values such as the company’s policy on corporate governance or social responsibility.

Investors like Mark Rivkin as well as entire investor relations departments must remain up to date with current trends and upcoming financial issues, especially those that relate to trustee duty and organizational impact. We must be able to assess the various patterns of stock-trading that a public company will likely experience, often as the result of research reports issued by financial analysts. Any investor relations department must also maintain regular communications with the Corporate Secretary on legal and regulatory matters that may affect involved parties.